104. Blip.tv
Monday, November 26, 2007
Blip.tv Co-Founder and COO Dina Kaplan discusses the growing relationship between advertising and Internet TV series from the viewpoint of an online TV network.
What we learned about blip.tv:
- Creators can choose the type of advertising on their shows
- Revenue from advetising is split 50/50 betweeen blip.tv and creators
- Top 35 shows such as Goodnight Burbank, Break a Leg and Rocketboom are pitched for direct sponsorship
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Reader Comments (4)
The guests on your show seriously have the coolest ideas!
now i understand what blip does, have heard their name but never really understood their longer term objectives.
One of the greatest things for me hosting this show, is that I learn about these amazing companies first hand. I am glad to be able to share this information with others.
I still do not get it!
Why a content producer/ owner would like to share part of the advertising revenues with a video platform like blip.tv?
My vision:
1/ Content owners/producers produce great content and focus on that
2/ Advertising agencies sells advertising against that content (banner ads + billboards) and get XX% (usually 30%) of the advertising revenues for selling the inventory.
3/ Video Platform Provider is paid for its technology and should not be eligible to take a piece of the advertising cake.
End of story!
What do you guys think?
David Berrebi a.k.a. Mr Pooxi
Internet Director @ Kewego